Essential Marketing Tools for Realtors

When you are selling your home, you expect your realtor to go all out for the marketing process. The more people who read about, hear about and see your home, the more offers you are likely to get. These are some of the best digital marketing apps and social networking tools that your realtor should be using in order to market your home to potential buyers.

Facebook Live

Facebook Live is an app that allows your realtor to create a video and share it live with their smartphone. All they need to do is download and log into the app. The app connects to their main Facebook account. Their followers will see that they are live, and they can click over to watch the video in real-time. Followers can also watch the video at a later time. The Facebook Live app allows your realtor to provide a walk-through of your home, giving prospective buyers a three-dimensional tour of the space and highlighting some of the best of what it has to offer.

Instagram Stories

Instagram Stories is another great social networking tool that doubles as a digital marketing system. Your realtor can use it in order to give prospective buyers a heads-up when your home is about to go on the market. The Instagram Stories are shorter than a Facebook Live video, which makes them a good way to tease people and entice them into wanting to see more of the property. This app appeals to Millennials, who are likely to be first-time homebuyers in the current real estate market.

E-vite

E-vite is a useful digital marketing tool that anyone can use, but it can be especially useful to a real estate agent who is preparing to host an open house. The E-vite setup allows the real estate agent to maintain an address or contacts list and send out a mass invitation about the event. Recipients can respond with a time that they want to attend or with a yes or no for an open house.

Planoly

Planoly is an ideal marketing app for realtors. It allows them to create social media posts in advance and schedule them to be shown at a particular time. For an agent who wants to increase brand awareness and get more exposure for your home, this app is key. It connects with many social media platforms, including Pinterest, Instagram and Facebook. It works for both image and video posts on those platforms.

MailChimp

MailChimp is a digital marketing tool that allows a realtor to send out new listing information to their database of buyers. It can be integrated with different customer relationship management tools. This would allow the realtor to make customized lists, such as people who are looking for condos in a particular zip code, and send those text messages and emails to the right audience. MailChimp makes it easy to track who opens the messages and who clicks on the embedded links.

Originally posted on Del-Co Realty Group.